The Hardest Part About GDPR Isn’t What You Think
This is the launch of commodity big, and the end of dealing bald men gratuitous combs. Let me explain … May 25th, 2018 is being heralded as marketing’s “ High Noon” or our collaborative Zero Hour as we approach the deadline for the General Data Protection Regulation measures for connections in the European Union. GDPR affects not only European companies but any business around the world that does business in the EU, taking associations to reuse personals data against a set of new criteria. According to recent Marketo exploration, as of four weeks before the deadline, only 28 of businesses considered themselves completely biddable, while a farther 47 were confident that they ’d be on track to be biddable by the deadline. It’s been a race to the finish line. Still, I recommend a number of coffers from my associates at Market on how to understand and take action on GDPR — including a practical companion, on- demand webinar, If you ’re on the cours...